Swatchy Schemey

 

Swatchy Schemey: Cottrell Swatches

Introduction

I’m really lucky to have a great view of Cottrell, which also happens to be my favorite building on campus, so I have decided to use it and all it has to offer for my brochure assignment. I really admire the blue dome and the colors of the brick. While nearly all buildings on campus look similar, Cottrell has fun colored seating outside that really stands out. 

Inspiration

Color Schemes and Contrast using InDesign

I read up on color schemes and contrast for this assignment. One thing I’ve always known but learned more about during this assignment was using contrast by converting it to grey scale and seeing if the design is still easy to read (Beachy, 2007). Sliding the color tints creates new colors and color families that give you a new range of colors to use for your project. Contrast allows us to see how colors compare on paper. The video by Adobe taught me how to save different tints in the program and how to create and save them. This can help a company create a brand kit for marketing, which I do now, but I never really have used this feature or tints, I just went by eye. I wanted to take advantage of this beautiful building and the colorful seating outside that you don’t see anywhere else on campus. The color of the brick ground is also unique to this area. 

Color Swatches

While these colors are very different, I think they sum up the area well, and I think any HPU student would be able to tell that this is a swatch taken from a photo of the front of Cottrell, or the front of Slane.

Nameplates

Here, I used the different colors to make nameplates. While these colors wouldn’t traditionally go together, I’m happy I picked colors that are unique and make me feel prideful in my university. In some way, they kinda do flow. I like the purple and blue and the tan with the blue, as well as the First and second fonts for my name.

Sources

McCue, C. (2018, May 16). How to save colors and tints as swatches. Retrieved April 09, 2021, from https://helpx.adobe.com/indesign/how-to/create-edit-save-colors-tints-as-swatches.html

Beachy, W. (2007, October 10). Https://gomedia.com/zine/tutorials/rule-three-contrast-contrast-contrast/. Go Media. Retrieved April 8, 2021, from https://gomedia.com/zine/tutorials/rule-three-contrast-contrast-contrast/